Quirk releases an eMarketing textbook under Creative Commons

Quirk have released an eMarketing textbook (which was supervised by the University of Cape Town) under the Creative Commons license (which means it’s a free pdf download!). Well done, guys! I’ve already referred a client to it to help him think through his marketing strategy.

This also ties into the philosophy of Open Education – the idea that “everyone should have the freedom to use, customise, improve and redistribute educational resources without constraint.” Nice :)

Comments

  1. Rob
    July 21st, 2008 | 10:29 pm

    Thanks for the post Roger, I hope you enjoy the book.
    May I also add that I too take pleasure in seeing billboards with Windows Errors on them – I even have a small photo collection :)

  2. July 21st, 2008 | 11:29 pm

    Har har har!

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